You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Healthcare.
ANA has found 42 results for you, in
213 ms.
Currently showing results 19 to 27.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Segment changes
In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring...
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Geoff Minter, Simona Salinger
Company: The Minter Group
February 23, 2003
Research papers
A website a day keeps the doctor away
The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003
Research papers
Orientations to health care reform
This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003
Research papers
Research for public relations and communication strategy
This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Hamza Zeytinoglu, Selim Oktar
September 1, 1997
Research papers
Long run loyalty
This paper uses a continuous panel of doctors to analyse their portfolios (the number of drugs which are used) and how their prescribing decisions are spread across their portfolios. It reveals portfolios which are much larger, along with loyalty...
Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Stern
November 1, 1996
Research papers
The Libresse/Nana case 1990-1993
This paper describes the strategic marketing issues facing SCA- Molnlycke's feminine hygiene business in Europe during the first years of the 1990s, a period which meant dramatic changes to the category. The aim was to create one strong Eurobrand, a...
Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Ola Gejervall, Mats Persson
June 15, 1996
Research papers
The health insurance system
The paper discusses the benefit of the introducing of the health insurance system in the Czech Republic. It explains the role of particular subjects of the system : government, health insurance companies, providers of the health care and clients....
Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Vojtech Spacil
April 1, 1995
Research papers
Citizens of the European Union
Our experience shows that there is a marked difference between the Personal Care area and Food and Drink. Although specific personal care habits differ by country (as referred to in the paper) in general they are similar enough for exactly the same...
Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Rick Holder
Company: KANTAR TNS Malaysia
June 15, 1994
Research papers
